Untangled for WATG
Role: UX Writer & Researcher , Video Editor + Voice
Team: Joanna Lee, Karishma Sen, Jonathan Choi, Dennis Limbo, Virginia Chu
Experience Design
PROJECT OVERVIEW
Untangled was a 6-week project for a senior year design project. The goal was to identify an opportunity for a design intervention within an existing company, with a focus on design principles, research and clear direction. The final deliverable provided both the user and the business value.
PROBLEM SPACE
Untangled is a supplementary application, used in tandem with written patterns that provides the resources knitters need to overcome the barriers of learning written patterns that come with their knit kits. Untangled aims to empower knitters to continue their projects and start new ones.
CONTEXT
Wool and the Gang is a global DIY fashion experience that strives to reinvent the crafting experience by offering handcrafted knitwear and supplies that allow users to knit customizable pieces. Wool and the Gang’s (WATG) website saw a 69% increase in traffic after the trending cardigan.
BRAND VALUE PILLARS
FRAMING THE PROBLEM SPACE
Following our secondary research, we conducted a survey (147 respondents) and a Sprint (7 beginner knitters) to understand what opportunities there are to further support knitters throughout their knitting process.
From both research and testing, it was found that the main driving factor for knitting is rooted in the desire to knit a specific garment. Survey results presented that 33.6% of respondents reported that issues they faced were pattern-related when knitting.
From our secondary research, insights and user interviews conducted, our team was able to develop the scope and focus of our project:
